# Reni Rugs

> Reni Rugs creates statement rugs at the intersection of art and design. Each rug is designed by co-founder Irena Egelkraut and handmade to order — starting with AYA, a limited, individually numbered collection in New Zealand wool whose Red colourway won Gold at the German Design Award 2027.

Statement rugs at the intersection of art and design. The online shop has not launched yet; rugs can be pre-ordered directly by email, WhatsApp or Instagram.

## AYA collection

- **Colourways:** Cloud Dancer, Red, Green and Blue
- **New Zealand wool:** Pure wool, or with Tencel accents in Cloud Dancer
- **Numbered edition:** Each rug individually numbered, in a restricted run
- **Any size:** Handmade to order in the dimensions your room needs
- **Award:** German Design Award 2027 – Gold, Excellent Product Design: Home Textiles and Home Accessories — AYA Red ([German Design Award gallery](https://www.german-design-award.com/en/gallery/detail/home-textiles-and-home-accessories/rug-aya-folds-unfolded))
- **Designer:** Irena Egelkraut, designer and co-founder of Reni Rugs (project: Folds Unfolded)

## Where to see the rugs

- **Dutch Design Week 2026** — 17–25 October 2026, daily 11:00–18:00. Strijp T+R, Building TT (A10), Achtseweg Zuid 251, A10, 5651 GW Eindhoven. Reni Rugs presents AYA Cloud Dancer at Dutch Design Week 2026. [English](https://renirugs.com/uk/e/dutch-design-week) · [Deutsch](https://renirugs.com/de/e/dutch-design-week)

## Key pages

- [Home](https://renirugs.com/): about Reni Rugs, upcoming events, launch updates
- [AYA Red — German Design Award 2027 Gold](https://renirugs.com/uk/e/aya)
- [Dutch Design Week 2026](https://renirugs.com/uk/e/dutch-design-week)

## Contact

- Email: hello@renirugs.com
- WhatsApp: https://wa.me/message/JLN5XSFGHHTEL1
- Instagram: https://www.instagram.com/renirugs (@renirugs)
- Languages: English, German, Dutch. Replies within 24 hours.

## FAQ

### What is Reni Rugs?

Reni Rugs creates statement rugs at the intersection of art and design. Its rugs are designed by co-founder Irena Egelkraut and handmade to order, starting with AYA: a limited, individually numbered collection born from her project Folds Unfolded.

### Who designs Reni Rugs?

Irena Egelkraut, designer and co-founder of Reni Rugs. She created the AYA collection as part of her project Folds Unfolded; its Red colourway won Gold at the German Design Award 2027.

### When does the Reni Rugs shop open?

The online shop is not open yet. Leave your email on this page to hear the moment it launches. Until then, you can pre-order through WhatsApp, Instagram or email, and the team replies within 24 hours.

### Has Reni Rugs won any awards?

Yes. AYA Red won Gold at the German Design Award 2027 in the category Excellent Product Design – Home Textiles and Home Accessories.

### What are Reni Rugs made of?

The AYA collection comes in four colourways. Cloud Dancer is made of New Zealand wool with Tencel accents, and Red, Green and Blue are made of pure New Zealand wool. Varying pile heights give each rug a sculptural relief that changes with the light.

### Can I order a rug in a custom size?

Yes. Every AYA rug is made to order, so you can pre-order it in any size. Share your room dimensions and the team will advise on proportions, colour and delivery time.

### How much does a Reni rug cost?

The price depends on the size you choose and your delivery country. Contact Reni Rugs via WhatsApp, Instagram or email for a personal quote; the team replies within 24 hours.

### Where can I see Reni Rugs in person?

At Dutch Design Week 2026 — Strijp T+R, Building TT (A10), Eindhoven, 17–25 October 2026, daily 11:00–18:00. You can see and touch the rugs, and pre-order on the spot.

### How can I contact Reni Rugs?

Write to hello@renirugs.com, or message the team on WhatsApp or Instagram (@renirugs) in English, German or Dutch. The team replies within 24 hours.