Reni Rugs is a soon-to-launch rug design startup focused on creating statement pieces at the intersection of art and design. To us, a rug is more than an object; it is a spatial experience. AYA translates this approach into a bold composition of red, orange and blue, combining expressive color with a sculptural relief structure. Varying pile heights create depth and rhythm across the surface. The result is a tactile statement piece with a strong, confident presence in the room.
New Zealand Wool
New Zealand Wool & Tencel
New Zealand Wool
New Zealand Wool
New Zealand Wool
New Zealand Wool & Tencel
New Zealand Wool
New Zealand Wool
PRE-ORDER
EACH PIECE IS CRAFTED IN LIMITED EDITION.
ORDER PERSONALLY - WE WILL ADVISE YOU ON SIZE, COLOUR AND DELIVERY TIME.
Limited Availability
Yes. AYA Red won Gold at the German Design Award 2027 in the category Excellent Product Design – Home Textiles and Home Accessories.
AYA Red is made of pure New Zealand wool. Its bold composition of red, orange and blue is combined with a sculptural relief structure: varying pile heights create depth and rhythm across the surface.
AYA was designed by Irena Egelkraut, co-founder of Reni Rugs, as part of her project Folds Unfolded. Reni Rugs creates statement rugs at the intersection of art and design.
Yes. AYA belongs to a limited, numbered collection: each rug is individually numbered and produced in a restricted run. That makes every piece a collectible design object as well as a rug.
The AYA collection comes in four colourways. Cloud Dancer is made of New Zealand wool with Tencel accents, and Red, Green and Blue are made of pure New Zealand wool.
You can pre-order AYA through WhatsApp, Instagram or email. Every rug is handmade to order in the size you choose, and the team replies within 24 hours.
The price of an AYA rug depends on the size you choose and your delivery country. Contact Reni Rugs via WhatsApp, Instagram or email for a personal quote. The team replies within 24 hours.
Yes. Reni Rugs presents AYA Cloud Dancer at Dutch Design Week 2026 in Eindhoven, 17–25 October, in Building TT (A10) at Strijp T+R.