Reni Rugs is a soon-to-launch rug design startup focused on creating statement pieces at the intersection of art and design. To us, a rug is more than an object; it is a spatial experience. Our rugs are statement pieces that explore materiality, color, and texture. Through varying pile heights, they develop a vivid sense of depth that continuously reveals new nuances depending on light and perspective.
New Zealand Wool & Tencel
New Zealand Wool
New Zealand Wool
New Zealand Wool
New Zealand Wool & Tencel
New Zealand Wool
New Zealand Wool
New Zealand Wool
PRE-ORDER
EACH PIECE IS CRAFTED IN LIMITED EDITION.
ORDER PERSONALLY - WE WILL ADVISE YOU ON SIZE, COLOUR AND DELIVERY TIME.
Limited Availability
Reni Rugs presents the AYA Cloud Dancer rug in Building TT (A10) at Strijp T+R, Achtseweg Zuid 251, 5651 GW Eindhoven. You can visit every day of Dutch Design Week, 17–25 October 2026, from 11:00 to 18:00. The exhibition piece measures 200 × 300 cm, and you can see and touch it in person. Entry to the location requires a Dutch Design Week ticket (wristband); there is no additional charge at the Reni Rugs stand.
By train: The quickest way is to take a train to Eindhoven Strijp-S station, one stop from Eindhoven Centraal. Strijp-T is just across Beukenlaan from the station, a short walk along Achtseweg Zuid. By bus: From Eindhoven Centraal, buses 401, 402 and 403 run to the 'Strijp-S' stop. By bike: An OV-fiets from Centraal reaches the Strijp area in about 9 minutes. By car: Paid parking is available around Strijp S/T/R, and free parking at Evoluon. During DDW, the P+R Genneper Parken on Aalsterweg has a bus to Strijp-S, at €0.50 return. Between DDW locations: Visitors with a DDW wristband can use the free Design Rides.
Yes. You can pre-order the AYA rug at the Reni Rugs stand during Dutch Design Week, or online through WhatsApp, Instagram or email. The 200 × 300 cm rug on display is the exhibition piece. Every order is handmade for you in the size you choose.
The price of an AYA rug depends on the size you choose and your delivery country. Contact Reni Rugs via WhatsApp, Instagram or email for a personal quote. The team replies within 24 hours.
The AYA Cloud Dancer shown at Dutch Design Week measures 200 × 300 cm. You can pre-order AYA in any size, from compact formats to large custom dimensions.
Yes. Reni Rugs makes every AYA rug to order, so you can pre-order it in any size. Share your room dimensions and the team will advise on proportions, colour and delivery time.
Yes. AYA belongs to a limited, numbered collection: each rug is individually numbered and produced in a restricted run. That makes every piece a collectible design object as well as a rug.
Yes. AYA Red, part of the AYA collection, won Gold at the German Design Award 2027 in the category Excellent Product Design – Home Textiles and Home Accessories.
The AYA Cloud Dancer is made of luxury New Zealand wool with Tencel accents. The wool gives depth, softness and durability, and the Tencel adds a subtle sheen. Varying pile heights shape light and shadow across the surface, so the rug looks different depending on light and perspective.
The AYA collection comes in four colourways. Cloud Dancer is made of New Zealand wool with Tencel accents, and Red, Green and Blue are made of pure New Zealand wool.
AYA was designed by Irena Egelkraut, co-founder of Reni Rugs, as part of her project Folds Unfolded. Reni Rugs creates statement rugs at the intersection of art and design.